MyTraffic
Make informed location decisions with MyTraffic, offering insights into footfall and visitor demographics for retail and real estate success.
MyTraffic empowers businesses to make informed decisions about locations by providing valuable insights into foot traffic, visitor demographics, and catchment area performance. While certain specialized regional data might necessitate extra sourcing, the platform offers robust support for site selection and optimizing portfolios. In general, it is particularly beneficial for teams in retail, real estate, and asset management that are in search of trustworthy location intelligence.
What Is MyTraffic?
MyTraffic is an innovative platform focused on location intelligence and analytics, designed to assist organizations in making informed decisions regarding physical locations by leveraging data and AI-driven insights. This software gathers and examines extensive data sets—such as foot traffic, vehicle movement, visitor demographics, and spending habits—to deliver comprehensive insights into how individuals engage with particular sites. With these insights, businesses can identify new locations, assess the performance of stores or real estate, compare themselves against competitors, and refine their marketing or expansion strategies.
How Much Does MyTraffic Cost?
The starting price for MyTraffic is €750 per month for the Pro plan, which includes one seat and five credits. Additional paid plans consist of:
Business – Custom pricing
Enterprise – Custom pricing
A freemium model is available as a 14-day trial with limited access to the software’s ‘Gini’ product. This trial includes one GB of storage, restricted workflow responses, one seat, and three conversations.
Besides the base subscription fees, organizations should factor in extra costs that might include:
Implementation: Typically ranges from $1,000 to $10,000 for standard onboarding; $10,000 to $40,000 for enterprise rollouts.
Data Expansion or Custom Studies: Usually between $2,000 and $20,000 based on the dataset size and complexity.
User Training and Enablement: Approximately $1,000 to $8,000.
API Access, Integrations, and Advanced Configuration: Varies from $3,000 to $25,000 depending on the scope of integration.
For precise pricing tailored to your organization’s requirements, it's best to request a custom estimate for MyTraffic.
Please note that pricing may vary over time.
MyTraffic Integrations
The vendor has not provided specific information regarding the integration capabilities of the software. For more details on its functionalities, consider booking a free demo of MyTraffic.
Who Is MyTraffic For?
MyTraffic is well-suited for a diverse array of industries and sectors, including:
Retail
Commercial real estate
Advertising
Restaurant
Is MyTraffic Right For You?
If you are facing difficulties in selecting optimal sites or comprehending visitor behaviors, MyTraffic can help tackle these issues through real-time footfall analytics, competitive benchmarking, and insightful heatmaps. It enables organizations to make decisions driven by data, enhance asset performance, and allocate resources effectively to areas with high potential. Additionally, the platform adheres to GDPR regulations for secure data management and privacy. Trusted by companies like Douglas, In-Store Media, and Five Guys, MyTraffic is adaptable for organizations of all sizes throughout Europe.
If you're still unsure whether MyTraffic is suitable for your needs, please reach out to our customer support team at info@softwareseekers.com for further assistance.