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Act-On

Act-On provides a comprehensive solution for marketing automation, focusing on email campaigns, customer journeys, lead scoring, and landing page creation to as...

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Act-On provides a comprehensive solution for marketing automation, focusing on email campaigns, customer journeys, lead scoring, and landing page creation to as...

Watch Demo Get Pricing
Overview Features Pros & Cons Reviews FAQs

Product Overview

Act-On provides a comprehensive solution for marketing automation, focusing on email campaigns, customer journeys, lead scoring, and landing page creation to assist teams in executing targeted initiatives effectively. While some users have pointed out that the interface feels somewhat outdated and reporting options are not as flexible as desired, the platform's robust templates, accurate segmentation capabilities, and responsive customer support continue to enhance daily operations.

Product Details

What Is Act-On?

Act-On serves as a comprehensive marketing automation solution tailored for B2B teams looking to design and implement campaigns across multiple channels. It consolidates the creation of emails, landing pages, and forms, enabling the capture of qualified leads without the need for additional tools. Automated journeys facilitate follow-ups based on user behavior, while lead scoring identifies contacts that are ready for engagement. The platform also allows for segmentation to reach targeted audiences and features built-in analytics that reveal which messages drive conversions, allowing teams to refine their content based on solid data.

Act-On Pricing

The provider presents two pricing options for Act-On that adjust according to the number of active contacts:

  • Professional: Starting at $900/month (For 2,500 monthly active contacts)

  • Enterprise: Custom Pricing

As the tier of active contacts increases, costs will rise accordingly, which can be modified using the slider available on the site. Reach out for a customized quote on Act-On pricing tailored to your business needs.

Please note that pricing is subject to change.

Act-On Integrations

The Act-On platform is compatible with a variety of systems and applications, including:

  • Salesforce

  • Microsoft Dynamics 365

  • Oracle NetSuite

  • SugarCRM software

  • Zendesk Sell

  • Zoom

  • GoToWebinar

Schedule a complimentary Act-On demo to explore these integration options further.

Who Is Act-On For?

Act-On is well-suited for various industries and sectors, such as:

  • Healthcare

  • Manufacturing

  • Financial services

  • Banking and credit unions

  • Insurance

  • Agencies

  • HR and staffing

Is Act-On Right For You?

This platform is particularly beneficial for mid-sized B2B organizations in need of automated marketing workflows, accurate lead scoring, and robust CRM integrations to navigate complex buyer journeys. Its emphasis on segmentation and reporting enables teams to effectively target their audiences and assess outcomes without needing multiple tools. With adaptability across sectors such as healthcare, finance, and manufacturing, Act-On assists teams in executing organized multichannel outreach.

If you're still uncertain whether Act-On is the best choice for you, feel free to reach out to our customer support team at info@softwareseekers.com for additional assistance.

Marketing Software Features

✘ ab testing
✘ mobile crm
✘ roi analysis
✘ roi tracking
✘ cost tracking
✘ emal marketing
✘ seo management
✘ budget tracking
✘ crm integration
✘ data management
✔ email marketing
✔ lead generation
✘ lead management
✘ personalization
✘ quality control
✘ task management
✘ brand management
✔ event management
✘ mobile marketing
✘ email integration
✘ sales forecasting
✘ audience targeting
✘ contact management
✔ content management
✘ alertsnotifications
✔ campaign management
✘ collaboration tools
✘ competitor analysis
✘ document management
✘ production planning
✘ workflow automation
✘ integration with crm
✘ inventory management
✔ marketing automation
✘ real time monitoring
✘ compliance management
✔ customer segmentation
✘ landing page creation
✘ lead capture software
✘ work order management
✘ opportunity management
✘ social media listening
✔ analytics and reporting
✘ analytics and reproting
✘ customer servicesupport
✘ customizable dashboards
✘ email tracking software
✘ reporting and analytics
✔ social media management
✘ alerts and notifications
✘ deal pipeline management
✘ email marketing software
✘ lead generation software
✘ lead management software
✘ mobile marketing support
✘ social media integration
✘ roi analysis roi tracking
✘ roi tracking and analysis
✘ cost tracking and analysis
✘ email marketing automation
✘ search engine optimization
✘ campaign management software
✘ integration with erp systems
✘ marketing analytics software
✘ task and activity management
✔ customer feedback and surveys
✘ marketing automation software
✘ personalization and targeting
✘ lead generation and management
✘ search engine optimization seo
✘ content creation and management
✘ customer communication tracking
✘ real time production monitoring
✘ bill of materials bom management
✘ integration with marketing tools
✘ ai augmented marketing automation
✘ integration with third party apps
✘ production planning and scheduling

Pros

  • ✔ Easy to use email builder
  • ✔ Helpful, responsive customer support team
  • ✔ Solid Salesforce integration for campaigns

Cons

  • ✘ Interface feels dated in places
  • ✘ Reporting flexibility can be limited

Price

Professional

Custom

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Ratings

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Frequently Asked Questions

Find answers to the most common queries about our software recommendation service.

No. The vendor does not offer a dedicated mobile app.

Yes. Act-On provides an open API.

Act-On is available in 16 languages, including English, Spanish, Arabic, Japanese, and Chinese.

Support includes email, phone, a knowledge base, and a contact form.

Act-On integrates with many platforms including Salesforce, Microsoft Dynamics 365, NetSuite, SugarCRM, and Zendesk Sell.

Act-On has two plans: Professional plan starting at $900/month for 2,500 monthly active contacts and Enterprise plan is available at custom pricing, with costs increasing as contact tiers grow. For a custom Act-On cost, contact us today!

Users typically come from industries such as healthcare, manufacturing, banking and credit unions, financial services, agencies, insurance, and HR and staffing.