Loomly
Manage your online presence effortlessly with Loomly. Schedule content, handle multiple accounts, and gain insights with powerful analytics.
Loomly serves as a comprehensive social media management platform designed for teams, brands, and influencers to effectively oversee their digital presence. It connects seamlessly with popular networks such as Google Plus, Facebook, Twitter, Instagram, and LinkedIn. Although direct publishing is not currently an option, users have the capability to organize and schedule their content workflows. Key features of Loomly include post scheduling, management of multiple accounts, content approval processes, and insightful analytics.
What Is Loomly?
Overview
Loomly is an online platform designed for Brand Success and social media scheduling. It empowers social media marketing teams, brands, influencers, and freelancers to collaborate effectively, publish, and manage their content across various social networks, enhancing internal workflows. This tool boasts a robust set of features that enable users to optimize their entire content management journey: refine content, handle digital assets, approve communications, craft compelling narratives, connect with audiences, foster engagement, and evaluate performance metrics.
Key functionalities encompass a variety of essential tools such as post scheduling, management of multiple accounts, automated publishing, tracking approval history, filtering keywords, analyzing live posts, and other marketing analytics. The latest version also accommodates organic posts, boosted content, and goal-oriented campaigns within a single extensive suite. Supported platforms include Google Plus, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
The master calendar feature enables users to efficiently handle various social media calendars along with different calendar views and post summaries. Additionally, users can store, access, and share a variety of content types in personal libraries that include images, videos, post templates, notes, and links.
Pricing
Loomly provides five subscription tiers: Base at $27 per month, Standard at $73 per month, Advanced at $145 per month, Premium at $305 per month, and Enterprise which is priced based on specific requirements.
Unique Selling Proposition
The platform features automated scheduling and publishing capabilities. Its analytics engine offers visual insights into the performance of each post. Mobile applications are available for both iOS and Android devices.
Support
Assistance is available through 24/7 live representatives as well as online forums.
Product Advantages
Ability to manage brand assets within the Library.
Improved storytelling with suggestions for Post Ideas.
Enhanced content quality through Post Optimization Tips.
Control brand messaging with Post Mockups and Approval Workflows.
Product Limitations
Direct posting on Instagram is not supported.
No insights into customer behavior are provided.
Lacks the option to hide certain features that may not be beneficial for all users.