Planable
Streamline your social media campaigns with Planable's collaborative platform for scheduling, managing, and designing engaging content effortlessly.
Planable is a cloud-driven platform designed for social media collaboration, enabling users to assign, schedule, and manage campaigns across Facebook, Twitter, Instagram, and LinkedIn. It offers essential functionalities such as managing multiple accounts, automating post publication, and creating engaging content. Although it may be missing certain post-capture tools, Planable effectively allows users to streamline content planning and gather feedback in one centralized location.
What Is Planable?
Overview
Planable is a social media management platform that prioritizes collaboration. It enables users to create, review, approve, and schedule social media posts within shared workspaces. This tool is designed for organizations and enterprises to effectively collaborate across different platforms while managing their social media content through a unified dashboard. The software supports various platforms including Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, TikTok, Pinterest, Google Business Profile, and Threads.
Among its notable features are multi-account management, post planning with calendar or feed views, collaborative efforts among multiple users, and organized approval processes (None, Optional, Required; multi-level available on Enterprise plans).
Best For
This platform is ideal for agencies and marketing teams that require quick visual feedback and structured approval processes before their content is published.
Pricing
The pricing structure for Planable is based on workspaces and allows unlimited users on paid subscriptions. The plans include:
Basic: $33 per workspace per month
Pro: $49 per workspace per month
Enterprise: Custom pricing
A free trial is available for the first 50 posts. Additionally, Planable provides two optional add-ons billed per workspace:
Analytics: $14 per workspace per month
Engagement/Social Inbox: $9 per workspace per month
Unique Selling Proposition
The main highlight of Planable lies in its visual collaboration and approval process. Stakeholders can review posts, provide feedback, and approve content with a single click. Furthermore, workflows can be set to auto-schedule posts once they are approved (if a date and time have been established).
Support
Assistance is accessible through email as well as an in-app chat service, complemented by an extensive online Help Center and knowledge base.
Product Advantages
Defined approval workflows (Optional/Required; multi-level available on Enterprise) aimed at ensuring brand-safe publishing.
The auto-scheduling feature post-approval minimizes the need for back-and-forth communications and manual tasks.
Centralized workspaces facilitate the coordination of content across various brands or clients along with connected channels.
Product Limitations
Lacks CMS or website publishing integrations (unable to publish directly to platforms such as WordPress or Webflow).
No capabilities for social listening or monitoring (absence of native tracking for mentions, keywords, competitors, or trends).
No management for paid campaigns or social ads (cannot create, run, or optimize ads directly within Planable).